Client Showcase: Birkenstocks Living Wall in Miami's Design District
In the heart of Miami's vibrant Design District, a horticultural spectacle redefines interior design and branding with a vision that's as functional as it is breathtakingly beautiful. This piece isn't just about flora; it's a narrative about how businesses can truly bloom with greenery at their core. Drawing inspiration from a European brand's signature green color, a distinguished project unfolded, a living wall Berkinstock’s Midtown Miami location.
The mission behind this living, breathing installation was to bring Berkinstock’s ethos of quality, craftsmanship, and sustainability to life, intertwining the essence of a brand into a tangible, thriving space.
Elevating Brand Aesthetics
In our concrete jungles, greenery isn't just a luxury; it's a necessity. When strategically integrated into commercial spaces, plants do much more than just purify the air; they soothe our psyches. In research after research, indoor plants have been shown to reduce stress, boost productivity, and enhance overall wellbeing. For Berkinstock, this biophilic strategy was crucial, transforming their retail area into a haven that not just sold shoes but curated an experience.
The Making of a Living Wall
The scale of our Berkinstock living wall tray installation is not just measured in the number of plants (over 2,300 individual pieces), but in its meticulous planning for sustainability. The installation, spanning 10 feet in height and 40 feet in length, stands as a testament to the brand's green philosophy. It incorporates an automatic irrigation system to ensure efficient water usage, and maintenance is a bi-weekly affair, aligning with the brand's commitment to quality and longevity.
The Berkinstock living wall serves as an evergreen reminder that amidst the pace of consumerism, there remains a place for ecological harmony. The living wall is encapsulates the essence of the Berkinstocks ethos, and it leaves a lasting impression on all who encounter it.